My Passion

Helping time-poor founders and operators in growing FMCG and product-based start-ups streamline their operations by automating, integrating and fine tuning key systems like CRM, accounting, and inventory. This creates time, improves consistency, and gives them the confidence to delegate effectively — saving money, reducing burnout, and unlocking scalable growth

Optimise your business operations to build and scale without the burnout

You’re juggling too many systems, too many tasks, and too little time. Your ecommerce, accounting, CRM, and inventory tools should be making life easier, but these systems need to be working together and you need the confidence to delegate within your organisation or outsource. Free yourself from the operation noise, stop spinning your wheels and take some of that time back.

I help founders and operators in FMCG and product-based start-ups

🧩 Audit & map your current workflows (Shopify, Xero, Inventory, CRM, 3PL)
⚡ Automate repetitive admin tasks using Zapier, Make.com, and API integrations
📦 Sync your inventory, sales, and finance systems to reduce delays and errors
🛠️ Build SOPs and processes to confidently delegate tasks and scale smoothly